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eo Labs is a pioneering company in the sports technology industry, dedicated to enhancing athletic performance through innovative products. Their flagship product, eo SwimBETTER, is designed to help swimmers optimise their technique and improve their performance.
With the ability to accurately measure the applied force of their hands in up to six directions, swimmers can now receive real-time, actionable insights directly on the pool deck. This compact device, small enough to fit in the palm of your hand, signifies a groundbreaking moment for the sport, and our challenge was to capture its essence through striking product photography.
Fuel My Social was chosen by eo Labs to manage their social media and create engaging content to elevate their brand presence. We developed a comprehensive social media strategy that aligned with eo Labs' brand goals and targeted specific audience segments.
Our approach focused on showcasing the benefits of eo SwimBETTER through compelling visual content and athlete endorsements. We honed in on user-generated content (UGC) and static assets across social platforms to amplify our messaging effectively. By producing high-quality images and videos featuring Olympic athletes Kyle Chalmers OAM and Ingeborg Loyning, we created a cohesive and engaging social media presence.
Every day, we engaged with the audience, responding to comments and fostering a community around eo Labs' innovative products. This strategic approach ensured consistent and engaging content, driving audience interaction and brand awareness.
Through our dedicated efforts, we achieved significant growth and engagement for eo Labs' social media platforms. We increased their Instagram and Facebook followers from 800 to over 6,400 within 10 months.
Our targeted content, athlete collaborations, and interactive posts boosted engagement rates, enhancing brand visibility and credibility. By leveraging the influence of Olympic athletes and consistently interacting with the audience, we positioned eo Labs as a leader in sports technology, driving their brand growth and audience engagement.
Our strategic approach and high-quality content have positioned eo Labs as a leader in sports technology, driving their brand growth and audience engagement. Below are some of the images and videos we produced, showcasing the impact of our work:
